Media Planning and Buying

Vilken lektion vi hade idag.

Lecturer: This is something that solely done in Australia. No where or no one else in the world will use TARPs. Everyone else uses CPM. Why? Because we like to be different here in Australia.
...
Lecturer: Oh, and out in the workplace, a computer will do this for you, but we have to teach you this.

Lektionen fortsätter och på tutorialen kläms detta fram.
Tut: By the way guys, in real life...
Student: ...a computer will to this for you.
Tut: Yeah, that's right.
Student: So this part of the course is rather unnecessary?
Tut: ...
...
Tut frågar en elev om användandet av CPM:
Tut: Greg, do you use CPM when selling media?
Greg: No, it's completely unnecessary.
Tut: Yeah, I mean. The West...
Greg: I've been asked two times and I've worked for 2 years now. No one asks for CPM ratings but agencies trying to show off. I always ask them 'why do you need the CPM ratings' and they don't have any answer.
Tut: Yeah.

Ljuvlig lektion idag. Mycket siffror och termer. Tur att jag har min Ti-83.